Project Type
Forge produced a high-impact hype reel for Bates Footwear’s Tactical Sport UltraLite, designed to capture attention fast and communicate performance-driven value.
Working in collaboration with Bates’ marketing partners, we developed a social-first edit that emphasizes speed, comfort, and tactical-ready performance. The video was designed to fit modern placements, hit hard in the first seconds, and leave viewers with a clear product impression in a short runtime.
A high-energy product reel built to spotlight speed, comfort, and performance for an always-moving audience.
Brief
Solution
We focused on a punchy, performance-forward edit style to deliver a reel that grabs attention immediately and reinforces the product’s core benefits through motion and pacing.
Built a tight creative approach around speed, comfort, and performance cues Delivered a high-energy edit designed for short-form platforms and quick hook timing Emphasized dynamic pacing, clean product moments, and clear feature impression Formatted the reel for modern placements where the first seconds matter most Maintained brand-consistent tone while keeping the execution aggressive and athletic
Results
Forge delivered a hype reel that presents the Tactical Sport UltraLite as a performance footwear option built for people who stay moving.
The final reel delivered a fast, energetic visual story that communicates speed, comfort, and capability without slowing down for heavy explanation. Built for scroll-stopping performance, it provides a versatile short-form asset that reinforces Bates’ product positioning and fits naturally into paid or organic social placements.
Credits
Produced by Forge's Director of Video, Brad Porter in collaboration with Bates Footwear’s marketing partners.
