SHOT Show 2025 Brand Display + Store Video
SHOT Show 2025 Brand Display + Store Video
SHOT Show 2025 Brand Display + Store Video

BlackSteel

BlackSteel

BlackSteel

3D-driven booth visuals for SHOT Show 2025, plus a retail kiosk video built for gun stores nationwide.
3D-driven booth visuals for SHOT Show 2025, plus a retail kiosk video built for gun stores nationwide.
3D-driven booth visuals for SHOT Show 2025, plus a retail kiosk video built for gun stores nationwide.
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BlackSteel
BlackSteel
BlackSteel

Project Type

Forge developed Blacksteel USA’s SHOT Show 2025 booth creative and produced an in-store kiosk video designed to showcase their innovation at retail locations across the country.

We designed multiple booth backdrop concepts and supporting show signage, anchored by a hyper-real 3D Octane render highlighting Blacksteel’s precision-engineered handgun grip. In addition, we produced a kiosk-ready product video intended for display screens in gun stores nationwide, giving Blacksteel a scalable retail asset to support awareness and product consideration beyond the show floor.

3D-driven booth visuals for SHOT Show 2025, plus a retail kiosk video built for gun stores nationwide.

Minimalist living room with indoor pool, minimalist furniture, and sleek glass fireplace beside a staircase.
Minimalist living room with indoor pool, minimalist furniture, and sleek glass fireplace beside a staircase.

Brief

Blacksteel USA needed a standout booth presence for SHOT Show 2025 and a product-focused video that could run in gun-store kiosks across America to support ongoing retail visibility.

The ask was to create bold, attention-grabbing booth visuals that communicate product value quickly on a crowded show floor, then extend that storytelling into a kiosk video format that works on loop, delivers key messages fast, and supports retail-level product education and interest.

Blacksteel USA needed a standout booth presence for SHOT Show 2025 and a product-focused video that could run in gun-store kiosks across America to support ongoing retail visibility.

The ask was to create bold, attention-grabbing booth visuals that communicate product value quickly on a crowded show floor, then extend that storytelling into a kiosk video format that works on loop, delivers key messages fast, and supports retail-level product education and interest.

Solution

We built a cohesive creative package that combined 3D hero visuals and booth signage with a retail-ready kiosk video, giving Blacksteel a consistent story across trade show and storefront environments.

Designed multiple booth backdrop concepts to explore messaging, layout, and product emphasis Produced a hyper-real 3D hero render in Octane featuring the flagship handgun grip Designed table and display signage to support product presentation and distribution conversations Consulted with Blacksteel’s hired 3D artist to align a holographic animation concept with the booth visuals Produced a kiosk video optimized for in-store screens, designed to loop cleanly and communicate value quickly Delivered print-ready and video deliverables formatted for real-world display environments

Minimal concrete spiral staircase with smooth curves and modern architectural design.
Minimal concrete spiral staircase with smooth curves and modern architectural design.
Minimal concrete spiral staircase with smooth curves and modern architectural design.
Modern black minimalist house with sharp geometric lines with warm light at dusk.
Modern black minimalist house with sharp geometric lines with warm light at dusk.
Modern black minimalist house with sharp geometric lines with warm light at dusk.
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Results

Forge delivered a high-impact trade show presence and a scalable retail video asset that extended Blacksteel’s product story from SHOT Show to gun stores nationwide.

The SHOT Show creative system gave Blacksteel a booth backdrop that commanded attention, paired with supporting signage that reinforced messaging and product positioning. The kiosk video translated that same story into a retail-friendly format, designed for quick comprehension on loop and consistent performance across in-store screens, helping Blacksteel stay visible and compelling well beyond the event.

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Hyper-real 3D Octane render centerpiece for booth visibility and product focus

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Hyper-real 3D Octane render centerpiece for booth visibility and product focus

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Booth signage system for tables and displays to support show-floor conversations

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Booth signage system for tables and displays to support show-floor conversations

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Retail kiosk video produced for gun stores nationwide, optimized for loop playback

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Retail kiosk video produced for gun stores nationwide, optimized for loop playback

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Abstract close-up of smooth white and black layered surface.
Abstract close-up of smooth white and black layered surface.

Credits

Designed and produced by Forge for Blacksteel.

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