Caraway XR Stage Commercial Post
Caraway XR Stage Commercial Post
Caraway XR Stage Commercial Post

Caraway Cookware

Caraway Cookware

Caraway Cookware

Seamless XR-stage color transitions, polished editing, and finish work that tied the spot together.
Seamless XR-stage color transitions, polished editing, and finish work that tied the spot together.
Seamless XR-stage color transitions, polished editing, and finish work that tied the spot together.
Logo
Caraway Cookware
Caraway Cookware
Caraway Cookware

Project Type

Forge handled VFX and editing for Caraway’s “Good Looking, Clean Cooking” commercial, elevating the spot through seamless transitions and refined pacing.

Produced by Gear Seven in Nashville, the commercial was filmed on an XR stage across multiple color-themed environments. Our role was to create a cohesive flow between those scenes, using post-production effects and precise editorial timing to blend the color worlds smoothly while keeping the storytelling clean, modern, and visually captivating.

Seamless XR-stage color transitions, polished editing, and finish work that tied the spot together.

Brief

Gear Seven approached Forge to complete the VFX and editing for the Caraway commercial, with a focus on creating seamless transitions across color-shifted XR stage scenes.

The goal was to maintain visual continuity and momentum while showcasing the full range of Caraway cookware colors. The transitions needed to feel intentional and fluid, supporting the brand’s premium, minimalist style without distracting from the product.

Gear Seven approached Forge to complete the VFX and editing for the Caraway commercial, with a focus on creating seamless transitions across color-shifted XR stage scenes.

The goal was to maintain visual continuity and momentum while showcasing the full range of Caraway cookware colors. The transitions needed to feel intentional and fluid, supporting the brand’s premium, minimalist style without distracting from the product.

Solution

We combined detailed VFX transition work with tight editorial refinement to unify multiple XR stage environments into one cohesive, dynamic commercial.

Edited the spot for pacing, clarity, and polished storytelling Built seamless VFX transitions between color-themed XR environments Refined timing and continuity to keep motion and product focus consistent Matched and blended environments to maintain a clean, modern aesthetic Delivered a finished spot that showcases the cookware color range without visual breakpoints

Logo

Results

Forge delivered a cohesive, visually engaging commercial that highlights Caraway’s color range with smooth transitions and premium finish.

The final edit created a fluid journey through distinct color environments, making the XR stage concept feel effortless and intentional. With clean transitions and refined pacing, the spot maintains a modern, stylish look while keeping the cookware front and center, resulting in a polished commercial ready for brand-forward marketing.

Explore Our Other Articles

Seamless XR-stage color transitions built through VFX and editorial timing

//001

Seamless XR-stage color transitions built through VFX and editorial timing

//001

Polished final edit with refined pacing and continuity

//002

Polished final edit with refined pacing and continuity

//002

Cohesive visual flow across multiple distinct environments

//003

Cohesive visual flow across multiple distinct environments

//003

Abstract close-up of smooth white and black layered surface.
Abstract close-up of smooth white and black layered surface.

Credits

VFX and editing by Forge, produced by Gear Seven in Nashville for Caraway Cookware.

more projects

more projects

more projects