Project Type
Product Launch Videos
Forge supported Hydro Flask product video production to showcase insulated jars and lunch boxes through a mix of clean studio visuals and real-use lifestyle scenes.
Studio-to-lifestyle product video content showcasing durability, design, and daily use for meals on the go.
Brief
Solution
We planned and filmed a combined studio and lifestyle shoot approach to deliver flexible product video assets that show the gear in real contexts while keeping premium visual polish.
Built studio setups for controlled lighting, clean product coverage, and detail shots Captured hands-on interactions to show scale, usability, and “in-use” behavior Shot lifestyle scenes to reinforce on-the-go meals, durability, and daily routine fit Focused on visual storytelling that supports multi-platform cutdowns (web, paid, social) Delivered footage designed to be re-cut into multiple formats and lengths
Results
Forge delivered product video assets that clearly communicate Hydro Flask’s food-gear value: durable, stylish, and built for everyday life.
The final content blended crisp studio visuals with practical lifestyle moments, giving Hydro Flask a versatile library of product footage that feels both premium and real. The assets highlighted how the insulated jars and lunch boxes fit into daily routines, supported feature understanding through hands-on use, and provided flexible material for multi-platform marketing.
Credits
Produced by Forge's Director of Video in collaboration with Hydro Flask’s marketing partners.
